Deciding on a logo is hard. In your head you hold your hopes and aspirations for what your business will be. In your hand you hold a poorly sharpened pencil, hovering just over a scrap of paper. Between your right frontal brain, the pencil nib and the paper is the potential to draw the best, most awesome logo the world has ever known. Sadly, what comes out looks more like the ravings of a prisoner of Bastille.
But you draw and you discuss and you drink more coffee than you should. And eventually, caffeine jitters setting in, and you give up. Or at least that’s our experience.
Fortunately, there are people out there who can help. People who make logos and corporate brands for a living. Our man was Kurt Henderson.
Kurt listened patiently as we nattered on about what it is we sell, about our ethics and spluttered out half-formed ideas of our own.
After a little back and forth, we’ve happily arrived on what you see before you. First and foremost True Icon is about fashion - our logo needed to look good. But crucially, we also want to spread the word about ethical consumer choices. We aim to prove that you don’t have throw your morals out the window in search of looking and feeling good. It is from the idea of spreading the word that we arrived upon our speech-bubble inspired logo.
As True Icon grows, we hope the logo will grow with us. No brand ever comes complete with brand identity and values, these are attached as the company progresses. Logos are vessels to be filled. For now, we’re just pleased to have a fine looking vessel.
A big thanks has to go to Kurt. What you see before you is the result of his patience, keen eye and understanding of our needs as clients.
All the best and now that our logo is sorted, expect further news on our first range of products shortly.
Kai and Rob
P.S. We like to interview everyone we work with at True Icon and Kurt was kind enough to oblige.
Kurt Henderson: An Interview
How did you get into graphic design?
Design entered my life from creating custom forum interface graphics for gaming clans. From there on I focused on mastering photoshop thus tailoring my designs towards all the different industries. It's been a fascinating experience.
What past experiences/clients do you have?
The Hugo Boss simplicity design was quite interesting to work with when I was in my teens. Throughout University I carried out some work for M&S, Spotify, Reading & Leeds festival which were all great opportunities to express my creativity.
Which project have you most enjoyed?
I think there where milestones for me where I could easily say I enjoyed a project far more than another. They are all equally important to me and all play a huge part in my life. I mostly enjoyed being a 13 year old boy with many dreams and aspirations, that was the project I enjoyed most, and still do, I'm still that 13 year old boy deep down.
What inspires/influences you?
My inspiration derives from many different sources, I have my favourite designers who inspire me of course, but my belief to think outside the box grasping onto various elements that make that ever so curious side of my brain light up.
Do you have any advice for people wanting to get into design?
Yes, plenty, but there's a very important lesson for all of us we need to learn. If you want to excel, finding a synergy that binds your love for design with a personal experience or aspiration. Then you'll find you naturally 'need' to design.
Where can we find out more about you and your work?
My work can be found on my website: kurthenderson.com or Deviantart.com with the user name Ckygfx. Hope you enjoy what you see.