The response to our brand and its ideals has been great. We've been asked a lot of questions about what we're doing and why we're doing it, so thought it'd be best to collate as many as we can here. If you have a question that isn't featured here but you'd like answered, then get in contact.
What ethical standards must your products fit?
This very much varies from product-to-product. There are ideal standards - those products which do absolutely everything right, but we don't think its fair to exclude products where ethical standards are good but less-than-perfect.
All products listed on the site will be vegan - no animal products used whatsoever.
We will aim to use sustainable materials where possible, and welcome innovations in textiles which harness great ecological efficiency.
We hope to see transparency in supply chains and ensure workers are given, at the very least, fair conditions and pay for what they do (although strive for more than this).
We will also be maintaining ethical delivery practices through biodegradable packaging, and are currently looking into carbon-neutral certified delivery options.
Obviously, True Icon's own brand products are under greater control by us than the third-party brands and products that we choose to stock, but rest-assured that all products will be judged on a case-by-case basis by us, and with information from the supplier to ensure that we can deem the product suitable from the best of our knowledge.
No product 'must' fit any particular array of ethical standards, as we feel this could limit potentially brilliant products from being listed. For example, we may choose to stock products by a company working with young unemployed people, despite the fact that they may not use organic cotton. There are certain cases where the benefits outweigh the damage, and we realise that the industry won't change overnight.
Each product listed will have a full description of its ethical criteria, to ensure that you can make the right choices in what you buy.
We have a page detailing our ethics if you'd like to find out more.
Where can I find sizing information on a product?
As we will be stocking a variety of garments in multiple sizes for both men and women, the sizing information will be made downloadable for each particular product.
Can I stock my product on the store?
Drop us an email and let us know what your product is, its ethical values, and where you are currently selling it from. The more info the better. Oh, and include pictures if you can!
How can I ensure a long lifespan for the clothes I buy from True Icon?
As a brand which has sustainability and 'slow-fashion' at the core of its ideals, we believe that you should get the absolute maximum out of anything you buy from us. Whilst every garment will have its own set of instructions for optimum treatment, the basics are:
- Wash gently (handwash if possible and applicable)
- Dry gently (avoid tumble-drying)
- Wear gently - we want you to enjoy wearing your new garments at every opportunity, but a tshirt will last a lot longer if you treat it as everyday wear as opposed to sports apparel, for example.