Ethical fashion and clothing for men and women. Based in Brighton, UK. Welcome to True Icon.
Ethical shopping made easy
It can be tough to understand where products are sourced from, what they're made of, and who's been through what to get them ready for sale. Shopping with a conscience can be hard. We understand.
We aim to make it as easy as possible for you to shop ethically. All our products feature ethical information in their listings so that you know exactly what you're buying.
Style and substance
Just because clothing is ethical, it shouldn't compromise style. We believe that looking good and doing good should go hand-in-hand. We sell clothes that you'll love, regardless of ethics.
All products that appear on our store are either created or curated by us. We don't stock products that we don't love.
Become the
Icon
True Icon isn't just a clothing brand. It's about a message. We believe in doing things differently, and changing the world for the better through an industry we love.
Alongside our clothing collection we'll be discussing culture, business, news and more in True Icon magazine. Connect with us on social media, or write for us. We'd love to hear from you.
Featured products
For more, please head to our store page.
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Eating animals is a human rights issue. #humanrightsday2016 https://t.co/a93PZdWF60 -
Vegan fried chicken coming to London. Oh my word. https://t.co/ptDFUWGkqT
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RT @gethuel: The folks over at ethical clothing brand, @becometheicon, are getting involved with our #FoodRevolution. Are you? https://t.co/8u56oUXjSg